And while the property still retained all the quirky charm that had caught Goodwin’s eye years before, it was evident the decades had taken their toll.
Everything that was going to improve the guest experience, that was our priority.”īy 2016, renovations were fully underway. “Stylish but very seamless, and not pretentious. “From the beginning, we really wanted to make this space special,” added Zampedri. Integral to their vision was also creating a seamless, relaxing experience for guests, from reception to dining down to small details in every guest room. We really wanted to stay true to California, and to Malibu.” “Our entire vision was creating a California beach house. From the beginning the team envisioned a space that was intimate yet luxurious, local but inviting, evocative of the rich history of California’s beach towns but in keeping with their contemporary lifestyle.“ had a very strong vision of what Malibu was and he didn’t feel like there were any hotels on the California coast that actually felt like California,” said Crowther. This vision, Crowther says, was deeply rooted in the story of Southern California.
#Goodwin family surf how to#
What would we want if we were staying at a California beach hotel? It’s kind of like the end result, the vision, came first, and then we figured out how to get there.” Whereas we had no idea what we were doing, and so we thought as guests. “It can be hard to creatively pull yourself out of it. “If you have your process, you do the same thing,” said Crowther. And while neither Goodwin, Zampedri or Crowther had worked on a hotel before, Crowther says the team was excited to approach the project with completely fresh eyes, unburdened by what traditional hotel service or design should be, instead driven by a guest’s purview. After months of wrangling Goodwin and Zampedri had become the official owners of the Surfrider, and after two years of permitting and planning, Goodwin and Crowther moved to Southern California full-time. “It was love at first sight,” said Zampedri.
Had Goodwin ever heard of it? Within 24 hours Zampedri and Goodwin were on a plane to Los Angeles, whereupon they immediately put in a bid on the property. With a ton of New York City projects in the pipeline and just recently married, to Australian Emma Crowther, Goodwin says he wasn’t looking for a change when Zampedri one day mentioned a little beach motel that had just gone up for sale, only a few miles away from Goodwin’s native Ventura. From his board Goodwin would sit and take all this in, paying special attention to a small motel nestled on the edge of the PCH, shabby and dated but still irrefutably charming, with a distinctive sloped roof so unapologetically 70s Goodwin could practically imagine Stevie Nicks emerging from one of its chipped blue doors. disappearing into the horizon, chalky, verbena-studded cliffs giving way to a mammoth range of the Santa Monica Mountains. “It’s a great surfing beach the variety of surf and the fact that it doesn’t take itself too seriously.”įrom the water Surfrider Beach offers spectacular views the miles-long curve of P.C.H. “ was actually the wave I learned to surf on as a kid,” he said. So instead Goodwin headed a few miles down the coast to Malibu, and was soon frequenting a stretch of beach just west of the Pier, a friendly spot where novices and pros alike shared some of the best breaks in the area. Still a beginner, though, his mother had expressly forbidden rougher waters until he had completed his Junior Lifeguard training. For years he’d heard word of the infamous swells up North, miles of coast he pictured as “more adventurous” than the waves he’d grown up next to in Ventura. When he was first learning to surf, Matthew Goodwin dreamt of Northern California.
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